Case study: How our Texture Analyser became our most valuable employee

"Since its introduction as a tool, our Texture Analyser has become an indispensable member of our product development team", says the New Product Development Manager at one of the UK's leading food manufacturers. "Here's how this vital "employee" has helped us stay ahead of the competition and delight our customers:

Understanding consumer preferences

When we decided to launch a gluten-free version of our popular Madeira cake, our Texture Analyser played a crucial role. By measuring the textural properties of our original cake and comparing them to our gluten-free prototype, we were able to fine-tune our recipe until the textures matched perfectly. The result? A gluten-free Madeira cake that maintains brand loyalty by meeting our customers' textural expectations.

Developing innovative textures

Our Texture Analyser has been instrumental in creating unique textures that set our products apart. When developing our new line of fruit gummies, we used it to experiment with different formulations and processing conditions. This led to the creation of our award-winning gummies with a uniquely airy texture that literally melt in your mouth.

Improving consistency

Quality control has never been easier since our Texture Analyser joined the team. We've established a "gold standard" for each of our products, and our Texture Analyser ensures every batch meets these exacting standards. This consistency has significantly increased customer trust and loyalty, giving us an edge over competitors with more variable textures.

Removing subjectivity

Ever had two people describe the same food differently? That’s the problem with relying on personal opinions in texture testing. A Texture Analyser takes out the guesswork by giving you objective, repeatable measurements. It doesn’t have off days or holidays — just solid data on things like firmness, spreadability, or stickiness. So instead of relying on someone’s “feels about food,” you get numbers you can trust, and consistency you can actually control.

Enhancing quality

When we received complaints about our squeezable ketchup being difficult to dispense, our Texture Analyser came to the rescue. By comparing our product's texture to that of a competitor's easy-squeeze version, we identified the optimal consistency. After reformulation, our ketchup now flows smoothly from the bottle, delighting our customers and boosting sales.

Substantiating product claims

Our marketing team loves our Texture Analyser for its ability to substantiate product claims. When we improved our chocolate spread recipe, the Texture Analyser provided quantifiable data showing it was 30% more spreadable than before. This allowed us to confidently market our product as "New! Extra Spreadable" - a claim that resonated with consumers and increased market share.

In conclusion, our Texture Analyser has proven to be an invaluable asset, helping us understand consumer preferences, innovate new textures, maintain consistency, enhance quality, and substantiate our marketing claims. It's not just a piece of equipment - it's a key player in our success story, helping us stay ahead in the competitive food industry.

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A range of Texture Analysers are available varying in maximum force capacity and height options suited to the requirements of the application.

A vast range of probes and fixtures can be attached to the instruments depending upon the product/material to be tested.