Fortified and functional foods are products enhanced with additional nutrients or health-boosting components – such as probiotics, omega-3 oils, or antioxidants – to improve nutrition without changing eating habits.
Examples include:
- Yoghurt and milk enriched with probiotics and omega-3
- Breads and cereals fortified with vitamins and minerals
- Beverages with added antioxidants
Originally aimed at preventing malnutrition, fortification now targets general wellbeing and life-long health benefits, supporting consumers with tailored nutrition through products they already enjoy.